Email results

Last 30 days

Click a mailing to see it above. Dots compare each number with our usual result for that kind of mailing: better about usual worse.

Mailing	Sent	Reached	Opened	Clicked	Unsubscribed	Bounced

How to read these numbers

Reached is the number sent minus bounces and blocks. Opened, clicked and unsubscribed are shares of the people reached.
Opened is a rough signal. Apple Mail and some other email apps open messages automatically, so Informz counts some opens that no person made. Clicks are the better measure of interest.
Clicked uses the unique-clicks count from Informz.
Usual is the middle result of the earlier sends of the same kind (Medigram, Membership, county societies, Foundation and so on) over the last 6 months. If there are fewer than 3 of those, it uses all sends. Sends to fewer than 100 people are left out because they swing too much.
Better or worse than usual means at least 25% above or 20% below the usual result.
Informz recalculates its numbers every night, and opens and clicks keep arriving for about 3 days after a send. This page updates once a night.
Test sends are not included.